If you are looking to establish yourself on the internet then you need to take Google search results into account. 93% of all online experiences start with a search engine. Google owns 65-70% of the search engine market. While many of the big tech companies are biased against conservatives. They have the power to make or break your business. And the good news is that even though they’re biased, you can still have success using their platforms if you’re smart.
So What Is SEO?
SEO or Search Engine Optimization is the practice of creating a website and content for that website that shows up near the top of a Google Search. Because the first Google search result gets 34% of the traffic. The second result get’s half of the first’s with only 17% of the traffic, and the third gets half of that.
This means you can double the number of customers you get from moving from the second result to the first.
SEO is incredibly powerful for driving business. Because people searching for answers are the perfect customers. By having good SEO, you can have a steady stream of inbound leads coming to your site. However, there is a drawback. SEO is highly competitive, and it can take months to even a year to see changes.
But if you’re interested in getting them out of your conservative websites. Follow this guide as it can get you started.
Keywords
The Google search engine runs on keywords. Understanding keywords and can help you get to the first page of Google search results.
What are Keywords
Keywords are what people type in a search engine. They are snippets, but sometimes they’re the entire phrase people use to search. They can be things like:
“CrossFit gym near me”
“SEO for Conservatives”
“Should I trust google?”
This is what determines Google’s search results. Because this is what the user wants. That is always what Google claims they’re trying to do. To give the user what they want. However, Google is a biased search engine. And right leaning websites should be aware of this and should have a strategy for how they’re going to handle Google’s algorithms.
Quality Content
The best and easiest way to start showing up in Google search results is to produce high quality content that answers very specific questions. Because Google is going to try and show more left leaning websites, as a conservative marketer, you should aim to make politically neutral content. Currently, there is no popular conservative search engine you can use as an alternative. However, alternative search engines do seem to be coming in the future.
How do you produce high quality content for popular search engines?
You want to create content that is highly relevant to the keyword that is being searched for. Because you’re a conservative company, try not to have a political ideology or political bias showing in your content. This will help your rank in Google for two reasons. The first is that Google seems to prefer liberal sites. Google CEO Sundar Pichai claims that Google is unbiased, but if you’ve used Google, you know that’s not entirely the case.
The second reason is that most people are not focused on key political topics when they’re searching. They’re just looking for answers and results. So even if Google biased the results to show more liberal websites, it doesn’t matter because you’re answering the user’s question better. the data will point to your articles and you’ll begin to show up higher in search engine results.
All of this can get very complicated quickly, so let us do it for you. Go to our contact page and we’ll get in touch to see if we’re a good fit for your marketing needs.
When to get political with your content
Now there is a time when you want your user generated content to get political and that’s if you’re using news sites for backlinks.
What are backlinks? Backlinks are when a website has a link in one of their articles that points back to your website. Backlinks are used by Google to determine if your site is an authority. They assume that if more people are linking to your site the better your content is.
It’s very important to get backlinks to help with your SEO.
And in this case I would suggest getting political so conservative sites will write articles point to your site. This will help your company get more traffic not just from the article but from the google results boost. and if you do write conservative articles for your site, there’s a decent chance left leaning websites showing liberal content may want to complain about what you’re doing. Left leaning publications do this all the time and so do conservative news sites. Because both right leaning and left leaning publications link to pages they disagree with their links are all good.
Why Do Google’s Results Seem Biased (from an SEO Perspective)?
Let’s start with an explanation of the process for Google search optimization. Google calculates its ranking on more than 200 ranking factors. All of those things can be a bit different in varying circumstances.
However, in almost all cases, the page which performs well in Google has these characteristics: The search engines target keywords. The website provides details on the keywords. Pages with greater word count generally perform better. The website and targeted pages have backlinks. A backlink occurs when other websites link to your website.
As you can see there are a lot of factors that go into ranking well in Google search results. And this is the same for Bing, Brave, DuckDuckGo, and even conservative search engines. There are tons of variables at play. Yes, right leaning websites do get less visibility, but you can overcome it fairly easily in searches if you nail all the other aspects on your website’s pages.
Alternative search engines
What are the primary reasons for using alternatives to Google?
Even though Google is the most popular search engine in the world, people especially conservatives do have concerns. Over a third of people say Google collects excessive information, which is an invasion of privacy.
Main reasons for using alternate search engines: I’m concerned about my privacy (41%); I think a corporation like Google shouldn’t have a monopoly (22%); I thought Google hides many pages of quality (7%) I think Google is politically biased (4%).
As you can see many people have problems with Google even though Google tells us they’re non-partisan.
Brave Search
Brave is a search engine and browser that claims to protect your privacy. Brave rewards people for using their site by giving out cryptocurrency. The rewards of the Brave cryptocurrency are rewarded as an example its Basic Attention Token, which are accessible through popular exchanges and easily monetizable. Although it’s in beta it will still be able to develop and further integrate into cryptocurrency and interesting Ad Revenue models.
All of this is a little complicated if all you want to do is research stuff on the web.