Case Studies

SEO Case Study: Gold River Trading Co.

By Jon Elordi

Gold River Trading Co. is an ecommerce business that sells high quality tea. They’re a proud American company. They promote their tea, saying it is packed in the United States. Patriotism is a big part of their branding and behind a lot of their marketing and copywriting efforts.

Aqueduct Marketing has been helping Gold River Trading company with email and Facebook marketing, and in the summer of 2022, we approached them about implementing an SEO strategy.

And in the latter half of 2022 Gold River Trading Co. and Aqueduct Marketing worked together in their SEO strategy to boost organic traffic to the site. From late August to the end of December GRTC published six articles on various subjects related to products on its site.

Overall Gold River Trading Co. Results and Strategy

Articles were published in the Fall of 2022 with the hopes of capitalizing on Christmas keywords and Summer “ice tea” focused searches.

Rising overall organic search traffic

As you can see from the graph, organic search impressions first started to increase in early December with the addition of those Christmas keywords. And then by April with the warmer months coming to America, you see an upward trend in both impressions and clicks.

To show that this increase in search was driven by blog posts and not overall site visibility. Here is a snapshot from Google Search Console excluding blog posts:

flat seo traffic

As you can see the chart is relatively flat for the Gold River Trading Co. site excluding blog pages. To show that most of the growth in organic search came from SEO optimized blog pages, here is a graph of only the blog pages:

Blog post seo traffic increases

As you can see from the graph the SEO optimized blog pages have grown and continue to grow the organic search traffic for Gold River Trading Co. The articles have so far provided a total of 1,290 clicks to the website.

Individual Pages

Page: HOW MANY TEA BAGS FOR A GALLON OF ICED TEA
URL: https://goldriverco.com/blogs/tea-advice/how-many-tea-bags-for-a-gallon-of-iced-tea
Published: Dec 31st 2022

HOW MANY TEA BAGS FOR A GALLON OF ICED TEA

Also highly seasonal! But we were able to get this article published early enough for Google to start promoting it for summer of 2023. It’s really only been getting traction in the last six weeks, and has already become the most successful blog post for the site generating 637 clicks.

Page: CACAO TEA BENEFITS
URL: https://goldriverco.com/blogs/tea-advice/cacao-tea-benefits
Published: Oct 6th 2022

CACAO TEA BENEFITS

One of the few evergreen SEO articles created for GRTC. It’s also the only blog post that we actively worked to get backlinks for. It’s provided the most clicks out of any of the articles and has been the biggest success.

Page: THE PERFECT SPICED CHRISTMAS TEA
URL: https://goldriverco.com/blogs/tea-advice/the-perfect-spiced-christmas-tea
Published: Aug 29th 2022

THE PERFECT SPICED CHRISTMAS TEA

Highly seasonal! We probably did not get this article created in time for Christmas 2022. It did well once Christmas came around, but naturally interest for it has faded. Next Christmas should be an improvement with traffic rising for the post starting in November.