Twenty-four-hour live streams are a growing trend on YouTube. There are channels dedicated to providing constant live content to their viewers, Channels like Lofi Girl have been streaming live for years and have built huge followings. And you can too. …
In 2017 I was tired of my job in IT and wanted to make a change. I wanted to become a data analyst. I had always enjoyed data. From sports to personal finance to counting calories, data and numbers just …
KPI is probably the most used and least understood acronym in business. It’s everywhere, and people constantly discuss a KPI or metric when launching any new marketing campaign. You’ll often hear, “Well, what are the KPIs?” Understanding what KPIs are …
When it comes to website tracking and understanding website usage, Google Analytics is the gold standard. Approximately, 53% of all websites use it, which is several times higher than the next closest competitor: Adobe Analytics. Part of what makes Google …
When cleaning data you’ll almost always need to rename the columns in R. And if you’re like me, you’ll forget how to do it every time. I wanted to create this post as a reference for how to rename the …
It’s not uncommon to want to remove a whole section of your website from a Google Analytics view. Luckily we can exclude a subdomain in Google Analytics. Websites often have subdomains for various parts of their websites. Often they are …
If you’re running Facebook ads you may notice that Facebook appends a parameter to their outbound links. A parameter is a piece of code that is appended to the end of a URL. They can do multiple things from tracking …
This is a tutorial on how to install Google Tag Manager(GTM) onto WordPress. Before you install Google Tag Manager, you’ll want to have Google Analytics(GA) installed on your site. You can learn how to do that here. Why You want …
Creating UTM tags are some of the most basic and most important things you can do for your paid media tracking. They are a low hanging fruit providing a bountiful harvest of information and data to analyze. Sow hat are …
I thought I would post the Google Analytics glossary that can be found in the back of my free Google Analytics Quick Start Guide. Google’s definitions are extremely important when doing analysis. Plus everyone always get’s confused by the definition …