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Google Analytics

Google Analytics 101: Segments

August 22, 2021
Google Analytics, Google Analytics 101, Marketing
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Google Analytics Demo Account: Set Up and Begin Analyzing.

When it comes to website tracking and understanding website usage, Google Analytics is the gold standard. Approximately, 53% of all websites use it, which is several times higher than the next closest competitor: Adobe Analytics. Part of what makes Google …

June 7, 2020
Data, Google Analytics, Marketing, Tutorials
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Google Analytics 101: What is Engagement

In this post of my Google Analytics 101 series, I look to discuss engagement. What is engagement? Often in Google Analytics you’ll want to find out if a page is being used. Or you’ll be asked to compare traffic channel …

May 4, 2020
Google Analytics, Google Analytics 101, Marketing
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Google Analytics 101: Session Duration Vs Time on Page

In this post of my Google Analytics 101 series I examine session duration vs time on page. Both metrics are engagement metrics, which help you understand how your users are interacting with your site. To learn about another engagement metric, …

April 30, 2020
Google Analytics, Google Analytics 101, Marketing
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Google Analytics 101: Source, Medium, & Campaigns

This is the third post in my series Google Analytics 101. My previous post looks at the metrics of Users and New Users. In this post, we’ll discuss three dimensions in Google Analytics: source, medium, and campaigns. What Are Dimensions? …

April 11, 2020
Google Analytics, Google Analytics 101, Marketing
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Google Analytics 101: Users and New Users

This is the second post in my Google Analytics 101 series. This post explains how Google Analytics Users and New Users metrics are calculated, how they work, and their potential shortcomings. The previous post can be found here and is …

April 3, 2020
Google Analytics, Google Analytics 101, Marketing
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Google Analytics 101: What Are Sessions?

I am starting a new series on the basics of Google Analytics, called Google Analytics 101. This first post will be on one of the more important and somewhat confusing concepts in Google Analytics: Sessions. If you want to see …

April 2, 2020
Google Analytics, Google Analytics 101, Marketing
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Google Analytics 101: What Are Bounce Rates

Bounce rates are the most popular bounce rate when it comes to web analytics. Bounce Rates are the quintessential engagement metrics, but what are bounce rates? Well, they measure interest for the web page. They can help you determine if …

February 29, 2020
Google Analytics, Google Analytics 101, Marketing
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Exclude A Subdomain In Google Analytics

It’s not uncommon to want to remove a whole section of your website from a Google Analytics view. Luckily we can exclude a subdomain in Google Analytics. Websites often have subdomains for various parts of their websites. Often they are …

February 28, 2020
Google Analytics, Marketing, Tutorials
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How To Remove fbclid From Google Analytics

If you’re running Facebook ads you may notice that Facebook appends a parameter to their outbound links. A parameter is a piece of code that is appended to the end of a URL. They can do multiple things from tracking …

February 26, 2020
Google Analytics, Marketing, Tutorials
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Contact Me

If you're politically conservative and looking to work with a marketer who shares your values, send me an email. I'm open to all sorts of projects. I'm happy to help.

elordi [dot] jon [at] gmail.com

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