Google Analytics 101
Google Analytics 101: What is Engagement
In this post of my Google Analytics 101 series, I look to discuss engagement. What is engagement? Often in Google Analytics you’ll want to find out if a page is being used. Or you’ll be asked to compare traffic channel …
Google Analytics 101: Session Duration Vs Time on Page
In this post of my Google Analytics 101 series I examine session duration vs time on page. Both metrics are engagement metrics, which help you understand how your users are interacting with your site. To learn about another engagement metric, …
Google Analytics 101: Source, Medium, & Campaigns
This is the third post in my series Google Analytics 101. My previous post looks at the metrics of Users and New Users. In this post, we’ll discuss three dimensions in Google Analytics: source, medium, and campaigns. What Are Dimensions? …
Google Analytics 101: Users and New Users
This is the second post in my Google Analytics 101 series. This post explains how Google Analytics Users and New Users metrics are calculated, how they work, and their potential shortcomings. The previous post can be found here and is …
Google Analytics 101: What Are Sessions?
I am starting a new series on the basics of Google Analytics, called Google Analytics 101. This first post will be on one of the more important and somewhat confusing concepts in Google Analytics: Sessions. If you want to see …
Google Analytics 101: What Are Bounce Rates
Bounce rates are the most popular bounce rate when it comes to web analytics. Bounce Rates are the quintessential engagement metrics, but what are bounce rates? Well, they measure interest for the web page. They can help you determine if …