Marketing Articles
Five Ways to Improve Your Facebook Ad Copy
The social media companies are here to stay. So you might as well get good at running ads. Here are Five Ways to Improve Your Facebook Ad Copy
Top of The Funnel, Bottom of My Heart
In a previous blog post, I brought up the idea of marketing funnels. The marketing funnel is a fundamental concept in all of marketing. The
Specific Customer Profiles – Venn Diagrams
Customer profiles are the cornerstone of most marketing strategies. They’re usually one of the first things you do when you begin to plan your campaign.
Content Funnels Should Be Part of Your Marketing Strategy
There are two funnels. The funnel that gets the most attention is that paid media funnel. That funnel is about paid media tactics and how
OLDER
Republicans Are Bad At This
Throw back to early 2021. This is likely the final chapter in the story about the Georgia election laws. Here’s a quick recap. Georgia passed new voter laws. Democrats called those laws new Jim Crow laws. Democrats then pressured corporations to leave the state of
Tableau Tutorial – Custom Navigation Menu
Clients find dashboards intimidating. It’s very frustrating. It forces me to focus on user experience or UX instead of making awesome graphs. But the point of a dashboard is to convey information in a condensed manner as to be easily digested. It’s not just awesome