Marketing Articles

Prioritize Owned Media

Prioritize Owned Media

I am a big fan of an owned media and earned media strategy for most brands. For growing awareness for your brand, there’s nothing quite like earned media. However, before you can implement the earned part of your strategy, you need to have good SEO-optimized

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Technical SEO

An Introduction to Technical SEO

Technical SEO is probably the most important aspect of SEO and is also the least sexy. If the technical SEO on your site is lacking, then I don’t care how good your content is. You’re likely not going to rank. That’s why when I work

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on-site seo

An Introduction to On-Site SEO

On-Site SEO is generally what people think of went they think of SEO. On-Site SEO is one of the three main disciplines within SEO. The other two are technical SEO and Off-Site SEO, where Technical SEO involves optimizing the infrastructure of a website. The code

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Google Search Console Walkthrough

Google Search Console(GSC) is an invaluable tool used by marketers to monitor key aspects of their SEO strategy. The tool is provided for free by Google and provides information on how your site has performed in search results. The tool also gives information on the

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Demand Marketing

Marketing As Demand Curve manipulation

A staple of economics is the supply and demand curve. It’s a useful framework for understanding the economy and consumer behavior. It can also provide insight for marketers. The relationship between marketers and economists is tenuous. Mainstream economists rarely see the need for marketers. At

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We Start Where We Are

“As an organizer I start from where the world is, as it is, not as I would like it to be. That we accept the world as it is does not in any sense weaken our desire to change it into what we believe it

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