Marketing Articles
Five Ways to Improve Your Facebook Ad Copy
The social media companies are here to stay. So you might as well get good at running ads. Here are Five Ways to Improve Your Facebook Ad Copy
Top of The Funnel, Bottom of My Heart
In a previous blog post, I brought up the idea of marketing funnels. The marketing funnel is a fundamental concept in all of marketing. The
Specific Customer Profiles – Venn Diagrams
Customer profiles are the cornerstone of most marketing strategies. They’re usually one of the first things you do when you begin to plan your campaign.
Content Funnels Should Be Part of Your Marketing Strategy
There are two funnels. The funnel that gets the most attention is that paid media funnel. That funnel is about paid media tactics and how
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Marketing Funnels, How Conservative Businesses Can Use Them
I once was speaking with a client, and he said he had devised a “chain” his users would “move up” that were essentially “Russian Nesting Dolls” that would eventually get people to make a purchase. He was pretty proud of himself. But, unfortunately, I had
Facebook Birthday Campaign
A lesser-known campaign that I’ve found to be useful especially for eCommerce is the Facebook birthday campaign. Facebook is famous for its targeting or maybe it’s infamous for it. But most marketers only focus on demographic targetings like age and gender or affinity groups like
Earned Media, Donald Trump, and 100 Days of Masks
President Biden was making plans for his first 100 days in office. Among those plans was a 100-day mask mandate. The mask mandate would start on January 21st and go through late April. It’s an unconstitutional idea that is entirely for show. The basis of
WARNING: Headlines Are Holding You Back
There is one part of any advertisement that is more important than the rest. The one thing that can make or break your ad. It’s the part that should get the bulk of your attention. A good one can lead to high click-through rates and
Advertising on Gab – What You Need To Know
On August 5th Gab announced they were starting a beta to test advertising on Gab’s social media platform. This is big news for all conservative marketers. Firstly, Gab has a large conservative userbase. And secondly, because Gab’s founder Andrew Torba is a conservative Christian, Gab
Conservative Businesses Need To Prioritize List Building
There was a time in marketing when the conventional wisdom was that small businesses just needed to have social media pages. Having a website was a luxury because Facebook can do anything a website can do but is more accessible. And that’s true. A Facebook