Political Articles, Tutorials & More

Why Propaganda

Why do persuasion, organizing, and propaganda even matter? Democracy. This substack would not exist if it weren’t for democracy. Unfortunately, democracy has a flaw. It gives power to the masses. And the problem with the masses is that they are …

Top of The Funnel, Bottom of My Heart

In a previous blog post, I brought up the idea of marketing funnels. The marketing funnel is a fundamental concept in all of marketing. The top of the funnel is where you get the most significant reach, and as people …

Specific Customer Profiles – Venn Diagrams

Customer profiles are the cornerstone of most marketing strategies. They’re usually one of the first things you do when you begin to plan your campaign. I’ve gone through branding and customer profile exercises with some of my clients in the …

The Overton Window & Radicals

At this point, the Overton Window should be a known concept for anyone following politics. However, if you’re not familiar with the concept, I’ll give an overview as it will be an important concept moving forward. Roughly speaking, the Overton …

Facebook Birthday Campaign

A lesser-known campaign that I’ve found to be useful especially for eCommerce is the Facebook birthday campaign. Facebook is famous for its targeting or maybe it’s infamous for it. But most marketers only focus on demographic targetings like age and …