Proven Leadership in Digital
With a BA in Economics from Hillsdale College and an MA in Economics from Central Michigan University, I’ve always been drawn to understanding complex systems — and making them work better. That same mindset has shaped my career in marketing. As Director of Marketing at New Founding and at the Intercollegiate Studies Institute, and now as Director of Digital at State Policy Network, I’ve built and led marketing teams from the ground up, developing the strategies, systems, and capabilities needed to thrive in today’s crowded digital landscape. My focus has always been on turning scattered, chaotic efforts into streamlined, growth-driven campaigns that not only reach the right audiences but also deliver measurable impact.
Designed with VHS Vibes
The color scheme for this site comes from an old VHS cover I found years ago. I loved the mix of bold gradients and unexpected contrasts. VHS design had a way of demanding attention on a crowded shelf, and I wanted to bring a bit of that same energy into my digital space. It is a nod to creativity, nostalgia, and the idea that even in a busy landscape, smart design can make you stand out.
Curious how that philosophy plays out in real campaigns? Take a look at my portfolio to see the strategies, designs, and systems I’ve built in action. It’s the best way to get a feel for how I turn ideas into results.
More Work“We (Gold River Trading Co.) work with Jon on SEO, email marketing, FB/IG ads and content, general marketing strategy, and more more. Jon has become an essential part of our business. His efforts have led to dramatic improvement in our email marketing performance, traffic to our site, and revenue. Very knowledgeable and skilled in many types of marketing. As our needs evolve, Jon provides expert guidance and is able to execute at a high level in a variety of marketing capacities. I highly recommend.”
Stephen Kos
“Jon was professional, knowledgable, and delivered quickly. He gave me great suggestions on how to make the project even better and his communication was top notch. This included taking the time to explain to me things I didn’t understand. His attention to detail was meticulous. Look forward to working with him again.”
Chris Delente